News Games

It is almost impossible to keep up with the number of new games that is being publisged per month. New games are being created everyday. You have many different categories like adventure, action, simulation, sports, role-play, strategy, puzzles and more. games that are already been established, create different versions to keep up with the compition.

Casual games--which generally require little investment of time--have emerged as a favorite pastime for middle-aged women. As a result, the games have proven to be a boon for portals like Yahoo and MSN, while console makers like Nintendo are exploring the market to reach a truly mass-audience.

"Lifetime Television clearly understands what it takes to market casual gaming content effectively, via custom game development, in-game advertising and on-air programming support," Merrin said.

In one Lifetime Presents game, "Sally's Salon," players succeed by directing the lead character through the daily operation of a virtual beauty salon.